Fubu is making history with the launch of Fubu Radio. Fubu will play the best of Old School Hip Hop and R&B music December 24th Christmas Eve at 8pm we launch with 10,000 songs in a row commercial free. You will be able to listen to us on most devices.
The company was founded in 1992 by Daymond John, J. Alexander Martin, Keith Perrin and Carlton Brown with a line of hats made in John’s house in Hollis, Queens, New York. According to the company website, John mortgaged his own home for $100,000, and with that seed money he and his three friends and co-founders, turned half of his house into a factory and the other half into living space.
At its peak in 1998, FUBU grossed over $350 million in annual worldwide sales. FUBU has received several honors for their entrepreneurial achievements. These include two Congressional Awards, two NAACP Awards, the Pratt Institute Award, the Christopher Wallace Award, the Online Hip-Hop Award and a Citation of Honor from the Queens Borough President.
In 2003, FUBU mostly left the U.S. market and concentrated its efforts overseas, also taking over other apparel brands. In 2009, annual revenue of the company was around $200 million.
In 2010, FUBU relaunched in the U.S., rebranding itself as FB Legacy.[