JORDAN BRAND UNVEILS THE AIR JORDAN XXXI

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The 31st Air Jordan has arrived.

With the help of NBA Star Russell Westbrook, the Jordan Brand officially unveiled the Air Jordan XXXI yesterday in Las Vegas.

Russell Westbrook will be the leading face of the sneaker this season.

“The shoe represented that spirit that he brought to the basketball court by being so different,” adds Larry Miller, President Jordan Brand. “Michael kind of threw the rules out on how you were supposed to play the game. The shoe kind of threw the rules out on what a basketball shoe was supposed to be… People who weren’t even into basketball found out about the shoe and it became this catalyst for where we are today.”

The Air Jordan XXXI “Banned” drops worldwide on September 3.

Read more at SLAM.com

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